Fill Rate
52.3%
52.3%
Matched requests / total requests
Show Rate
37.8%
37.8%
Impressions / matched requests
eCPM
$1.91
Revenue per 1,000 impressions
Revenue
$0.42
AdMob estimated earnings
Active Networks
1
AdMob reporting data available
Est. Revenue Lost
$0.69
From matched requests not shown
Fill Rate Health Monitor — By App
Analyse with AI (3/3)| App ⇅ | Requests ⇅ | Matched ⇅ | Fill% ⇅ | Impr. ⇅ | Show% ⇅ | Revenue ↓ | eCPM ⇅ |
|---|---|---|---|---|---|---|---|
| Themess Control Widgets & Icon | 1,110 | 580 | 52.3% | 219 | 37.8% | $1.91 |
Leakage Funnel — By Ad Unit
Analyse with AI (3/3)| Ad Unit ⇅ | App ⇅ | Format ⇅ | Requests ⇅ | Matched ⇅ | Fill% ⇅ | Impr. ⇅ | Show% ⇅ | eCPM ⇅ | Revenue ↓ | Est. Lost ⇅ |
|---|---|---|---|---|---|---|---|---|---|---|
| inter_splash | Themess Control Widgets & Icon | Interstitial | 138 | 138 | 100.0% | 55 | 39.9% | $2.54 | $0.14 | $0.21 |
| inter_splash_2f | Themess Control Widgets & Icon | Interstitial | 254 | 14 | 5.5% | 8 | 57.1% | $9.84 | $0.08 | $0.06 |
| reward_feature_2f | Themess Control Widgets & Icon | Rewarded | 22 | 10 | 45.5% | 9 | 90.0% | $3.45 | $0.03 | $0.00 |
| native_fs_splash_2_2f | Themess Control Widgets & Icon | Native | 131 | 47 | 35.9% | 11 | 23.4% | $2.78 | $0.03 | $0.10 |
| native_fs_splash_2f | Themess Control Widgets & Icon | Native | 58 | 21 | 36.2% | 9 | 42.9% | $2.86 | $0.03 | $0.03 |
| inter_home_2f | Themess Control Widgets & Icon | Interstitial | 15 | 15 | 100.0% | 14 | 93.3% | $1.62 | $0.02 | $0.00 |
| native_fs_1_2f | Themess Control Widgets & Icon | Native | 8 | 8 | 100.0% | 3 | 37.5% | $4.93 | $0.01 | $0.02 |
| native_language_1_2 | Themess Control Widgets & Icon | Native | 16 | 16 | 100.0% | 9 | 56.2% | $1.09 | $0.01 | $0.01 |
| native_language_1_1 | Themess Control Widgets & Icon | Native | 18 | 18 | 100.0% | 10 | 55.6% | $0.83 | $0.01 | $0.01 |
| native_fs_splash_2 | Themess Control Widgets & Icon | Native | 81 | 69 | 85.2% | 9 | 13.0% | $0.85 | $0.01 | $0.05 |
| reward_feature | Themess Control Widgets & Icon | Rewarded | 7 | 7 | 100.0% | 7 | 100.0% | $1.09 | $0.01 | $0.00 |
| inter_home | Themess Control Widgets & Icon | Interstitial | 9 | 9 | 100.0% | 6 | 66.7% | $1.24 | $0.01 | $0.00 |
| native_fs_2f | Themess Control Widgets & Icon | Native | 8 | 8 | 100.0% | 3 | 37.5% | $2.02 | $0.01 | $0.01 |
| Inter_back | Themess Control Widgets & Icon | Interstitial | 7 | 7 | 100.0% | 4 | 57.1% | $1.38 | $0.01 | $0.00 |
| appopen_resume | Themess Control Widgets & Icon | App Open | 130 | 94 | 72.3% | 11 | 11.7% | $0.50 | $0.01 | $0.04 |
| banner splash | Themess Control Widgets & Icon | Banner | 155 | 58 | 37.4% | 38 | 65.5% | $0.14 | $0.01 | $0.00 |
| native_feature | Themess Control Widgets & Icon | Native | 5 | 5 | 100.0% | 3 | 60.0% | $1.26 | $0.00 | $0.00 |
| native_fs_1 | Themess Control Widgets & Icon | Native | 8 | 8 | 100.0% | 3 | 37.5% | $1.15 | $0.00 | $0.01 |
| native_fs_2 | Themess Control Widgets & Icon | Native | 9 | 9 | 100.0% | 3 | 33.3% | $1.09 | $0.00 | $0.01 |
| native_language_2_1 | Themess Control Widgets & Icon | Native | 1 | 1 | 100.0% | 1 | 100.0% | $0.70 | $0.00 | $0.00 |
| native_fs_splash | Themess Control Widgets & Icon | Native | 29 | 17 | 58.6% | 2 | 11.8% | $0.31 | $0.00 | $0.00 |
| native_language_2_2 | Themess Control Widgets & Icon | Native | 1 | 1 | 100.0% | 1 | 100.0% | $0.49 | $0.00 | $0.00 |
Format Mix & Yield Analysis
Analyse with AI (3/3)| Format ⇅ | Revenue ↓ | Share ⇅ | eCPM ⇅ | Fill% ⇅ | Show% ⇅ |
|---|---|---|---|---|---|
| Interstitial | 60.6% | $2.92 | 43.3% | 47.5% | |
| Native | 27.5% | $1.72 | 61.1% | 29.4% | |
| Rewarded | 9.2% | $2.42 | 58.6% | 94.1% | |
| App Open | 1.3% | $0.50 | 72.3% | 11.7% | |
| Banner | 1.3% | $0.14 | 37.4% | 65.5% |
Revenue by Format
Mediation Waterfall Effectiveness
Analyse with AI (3/3)| Ad Source ⇅ | Revenue ↓ | Share ⇅ | eCPM ⇅ | Fill% ⇅ | Impr. ⇅ | Efficiency ⇅ |
|---|---|---|---|---|---|---|
| AdMob Network | 100.0% | $1.91 | 52.3% | 219 | 2.0 |
Geographic Yield — By Country (AdMob)
Analyse with AI (3/3)| Country ⇅ | Tier ⇅ | Revenue ↓ | Impr. ⇅ | eCPM ⇅ | Clicks ⇅ |
|---|---|---|---|---|---|
| GB United Kingdom | Tier 2 | 26 | $4.37 | 1 | |
| GH Ghana | Tier 2 | 17 | $3.71 | 0 | |
| ZA South Africa | Tier 3 | 16 | $1.94 | 0 | |
| IL Israel | Tier 2 | 5 | $4.72 | 0 | |
| IR Iran | Tier 3 | 9 | $1.99 | 1 | |
| ID Indonesia | Tier 3 | 21 | $0.77 | 0 | |
| ZW Zimbabwe | Tier 2 | 4 | $3.65 | 2 | |
| CO Colombia | Tier 3 | 8 | $1.74 | 2 | |
| SO Somalia | Tier 3 | 7 | $1.65 | 1 | |
| FR France | Tier 2 | 2 | $5.26 | 0 | |
| AR Argentina | Tier 2 | 3 | $3.45 | 0 | |
| NP Nepal | Tier 3 | 8 | $1.26 | 2 | |
| TN Tunisia | Tier 3 | 5 | $1.97 | 1 | |
| IN India | Tier 3 | 15 | $0.64 | 4 | |
| US United States | Tier 2 | 2 | $4.10 | 0 | |
| LY Libya | Tier 3 | 7 | $0.93 | 3 | |
| KE Kenya | Tier 3 | 8 | $0.76 | 3 | |
| PK Pakistan | Tier 3 | 8 | $0.70 | 1 | |
| DZ Algeria | Tier 3 | 10 | $0.49 | 1 | |
| ZM Zambia | Tier 3 | 3 | $1.50 | 0 | |
| MW Malawi | Tier 3 | 2 | $2.14 | 1 | |
| EC Ecuador | Tier 3 | 3 | $1.36 | 2 | |
| SZ Eswatini | Tier 3 | 2 | $1.88 | 0 | |
| MX Mexico | Tier 3 | 7 | $0.52 | 0 | |
| MN Mongolia | Tier 3 | 3 | $0.94 | 0 | |
| VE Venezuela | Tier 3 | 8 | $0.27 | 1 | |
| EG Egypt | Tier 3 | 1 | $1.86 | 1 | |
| IQ Iraq | Tier 3 | 3 | $0.44 | 0 | |
| BJ Benin | Tier 3 | 3 | $0.39 | 2 | |
| UA Ukraine | Tier 3 | 1 | $1.14 | 0 | |
| TZ Tanzania | Tier 3 | 1 | $0.90 | 0 | |
| ET Ethiopia | Tier 3 | 1 | $0.34 | 0 | |
| AF Afghanistan | Tier 3 | 0 | — | 0 | |
| AO Angola | Tier 3 | 0 | — | 0 | |
| BO Bolivia | Tier 3 | 0 | — | 0 | |
| BR Brazil | Tier 3 | 0 | — | 0 | |
| JO Jordan | Tier 3 | 0 | — | 0 | |
| MG Madagascar | Tier 3 | 0 | — | 0 | |
| RU Russia | Tier 3 | 0 | — | 0 | |
| SD Sudan | Tier 3 | 0 | — | 0 | |
| SV El Salvador | Tier 3 | 0 | — | 0 | |
| YE Yemen | Tier 3 | 0 | — | 0 |