AppMonetization Dashboard
A
Fill Rate
97.2% 97.2%
Matched requests / total requests
Show Rate
61.0% 61.0%
Impressions / matched requests
eCPM
$2.71
Revenue per 1,000 impressions
Revenue
$0.68
AdMob estimated earnings
Active Networks
1
AdMob reporting data available
Est. Revenue Lost
$0.43
From matched requests not shown

Fill Rate Health Monitor — By App

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App  ⇅ Requests  ⇅ Matched  ⇅ Fill%  ⇅ Impr.  ⇅ Show%  ⇅ Revenue  ↓ eCPM  ⇅
BellyMom Pregnancy Tracker App 422 410 97.2% 250 61.0% $0.68 $2.71
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Leakage Funnel — By Ad Unit

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Ad Unit  ⇅App  ⇅Format  ⇅ Requests  ⇅Matched  ⇅Fill%  ⇅ Impr.  ⇅Show%  ⇅eCPM  ⇅ Revenue  ↓Est. Lost  ⇅
inter_home_2f BellyMom Pregnancy Tracker App Interstitial 105 105 100.0% 76 72.4% $3.68 $0.28 $0.11
native_fs_splash_first_2f BellyMom Pregnancy Tracker App Native 74 74 100.0% 32 43.2% $6.48 $0.21 $0.27
reward_feature_2f BellyMom Pregnancy Tracker App Rewarded 8 8 100.0% 6 75.0% $12.34 $0.07 $0.02
banner_collap BellyMom Pregnancy Tracker App Banner 93 81 87.1% 74 91.4% $0.60 $0.04 $0.00
inter_home BellyMom Pregnancy Tracker App Interstitial 27 27 100.0% 14 51.9% $2.68 $0.04 $0.03
reward_feature BellyMom Pregnancy Tracker App Rewarded 2 2 100.0% 2 100.0% $8.98 $0.02 $0.00
banner_splash_first BellyMom Pregnancy Tracker App Banner 33 33 100.0% 30 90.9% $0.29 $0.01 $0.00
appopen_resume BellyMom Pregnancy Tracker App App Open 63 63 100.0% 8 12.7% $0.74 $0.01 $0.04
native_fs_first_2f BellyMom Pregnancy Tracker App Native 1 1 100.0% 1 100.0% $0.86 $0.00 $0.00
native_language_first_1 BellyMom Pregnancy Tracker App Native 1 1 100.0% 1 100.0% $0.58 $0.00 $0.00
native_fs_first_2_2f BellyMom Pregnancy Tracker App Native 1 1 100.0% 1 100.0% $0.36 $0.00 $0.00
native_fs_splash_first BellyMom Pregnancy Tracker App Native 12 12 100.0% 3 25.0% $0.11 $0.00 $0.00
native_language_first_2 BellyMom Pregnancy Tracker App Native 1 1 100.0% 1 100.0% $0.32 $0.00 $0.00
native_feature_first BellyMom Pregnancy Tracker App Native 1 1 100.0% 1 100.0% $0.18 $0.00 $0.00
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Format Mix & Yield Analysis

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Format  ⇅Revenue  ↓Share  ⇅eCPM  ⇅Fill%  ⇅Show%  ⇅
Interstitial $0.32 46.8% $3.53 100.0% 68.2%
Native $0.21 30.9% $5.25 100.0% 44.0%
Rewarded $0.09 13.6% $11.50 100.0% 80.0%
Banner $0.05 7.9% $0.51 90.5% 91.2%
App Open $0.01 0.9% $0.74 100.0% 12.7%
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Revenue by Format

Mediation Waterfall Effectiveness

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Ad Source  ⇅Revenue  ↓Share  ⇅eCPM  ⇅Fill%  ⇅Impr.  ⇅Efficiency  ⇅
AdMob Network $0.68 100.0% $2.71 97.2% 250 2.0
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Geographic Yield — By Country (AdMob)

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Country  ⇅Tier  ⇅Revenue  ↓Impr.  ⇅eCPM  ⇅Clicks  ⇅
AU Australia Tier 1 $0.49 58 $8.38 7
PH Philippines Tier 3 $0.06 51 $1.14 4
PT Portugal Tier 3 $0.05 19 $2.89 0
IN India Tier 3 $0.01 23 $0.62 2
SS South Sudan Tier 2 $0.01 4 $3.41 0
PK Pakistan Tier 3 $0.01 17 $0.74 1
DZ Algeria Tier 3 $0.01 12 $0.90 2
ET Ethiopia Tier 3 $0.01 36 $0.28 21
IQ Iraq Tier 3 $0.01 4 $1.39 0
BD Bangladesh Tier 3 $0.01 4 $1.28 0
NG Nigeria Tier 3 $0.00 5 $0.81 1
ZW Zimbabwe Tier 3 $0.00 17 $0.21 0
DE Germany Tier 3 $0.00 0 — 0
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Network Revenue Trend — Daily

eCPM Trend by Network — Daily