Fill Rate
43.7%
43.7%
Matched requests / total requests
Show Rate
79.9%
79.9%
Impressions / matched requests
eCPM
$4.74
Revenue per 1,000 impressions
Revenue
$585.40
AdMob estimated earnings
Active Networks
1
AdMob reporting data available
Est. Revenue Lost
$147.52
From matched requests not shown
Fill Rate Health Monitor — By App
Analyse with AI (3/3)| App ⇅ | Requests ⇅ | Matched ⇅ | Fill% ⇅ | Impr. ⇅ | Show% ⇅ | Revenue ↓ | eCPM ⇅ |
|---|---|---|---|---|---|---|---|
| iMessages: WA SMS Message Text | 354,085 | 154,610 | 43.7% | 123,490 | 79.9% | $4.74 |
Leakage Funnel — By Ad Unit
Analyse with AI (3/3)| Ad Unit ⇅ | App ⇅ | Format ⇅ | Requests ⇅ | Matched ⇅ | Fill% ⇅ | Impr. ⇅ | Show% ⇅ | eCPM ⇅ | Revenue ↓ | Est. Lost ⇅ |
|---|---|---|---|---|---|---|---|---|---|---|
| inter_splash_2f | iMessages: WA SMS Message Text | Interstitial | 39,239 | 11,809 | 30.1% | 9,593 | 81.2% | $19.00 | $182.26 | $42.10 |
| native_fs_splash_2f | iMessages: WA SMS Message Text | Native | 27,671 | 6,472 | 23.4% | 6,102 | 94.3% | $15.59 | $95.11 | $5.77 |
| native_fs_1_2f | iMessages: WA SMS Message Text | Native | 24,884 | 3,182 | 12.8% | 2,792 | 87.7% | $12.82 | $35.80 | $5.00 |
| native_fs_2_1f | iMessages: WA SMS Message Text | Native | 24,885 | 7,340 | 29.5% | 5,948 | 81.0% | $5.96 | $35.43 | $8.29 |
| inter_feature_2f | iMessages: WA SMS Message Text | Interstitial | 20,775 | 3,473 | 16.7% | 3,243 | 93.4% | $9.91 | $32.13 | $2.28 |
| app_open_noti_2f | iMessages: WA SMS Message Text | App Open | 10,471 | 2,158 | 20.6% | 1,004 | 46.5% | $31.90 | $32.03 | $36.81 |
| inter_splash | iMessages: WA SMS Message Text | Interstitial | 19,584 | 11,006 | 56.2% | 8,829 | 80.2% | $3.36 | $29.68 | $7.32 |
| native_fs_splash | iMessages: WA SMS Message Text | Native | 11,593 | 11,232 | 96.9% | 9,206 | 82.0% | $2.21 | $20.36 | $4.48 |
| native_fs_1 | iMessages: WA SMS Message Text | Native | 15,306 | 14,673 | 95.9% | 11,758 | 80.1% | $1.59 | $18.74 | $4.65 |
| inter_home_2f | iMessages: WA SMS Message Text | Interstitial | 2,452 | 746 | 30.4% | 646 | 86.6% | $22.26 | $14.38 | $2.23 |
| inter_feature | iMessages: WA SMS Message Text | Interstitial | 11,852 | 5,597 | 47.2% | 4,982 | 89.0% | $2.83 | $14.09 | $1.74 |
| native_feature | iMessages: WA SMS Message Text | Native | 19,507 | 14,589 | 74.8% | 14,049 | 96.3% | $0.99 | $13.89 | $0.53 |
| native_fs_2_1 | iMessages: WA SMS Message Text | Native | 14,611 | 13,580 | 92.9% | 10,130 | 74.6% | $1.18 | $11.91 | $4.06 |
| app_open_noti | iMessages: WA SMS Message Text | App Open | 6,977 | 6,953 | 99.7% | 3,045 | 43.8% | $2.91 | $8.86 | $11.38 |
| native_language_1_1 | iMessages: WA SMS Message Text | Native | 23,843 | 9,600 | 40.3% | 8,875 | 92.4% | $0.99 | $8.78 | $0.72 |
| native_language_1_2 | iMessages: WA SMS Message Text | Native | 25,521 | 9,304 | 36.5% | 8,414 | 90.4% | $0.95 | $8.00 | $0.85 |
| appopen_resume | iMessages: WA SMS Message Text | App Open | 6,769 | 5,989 | 88.5% | 1,227 | 20.5% | $5.19 | $6.37 | $24.72 |
| Inter_back | iMessages: WA SMS Message Text | Interstitial | 401 | 213 | 53.1% | 149 | 70.0% | $28.36 | $4.23 | $1.82 |
| native_fs_splash_2_2f | iMessages: WA SMS Message Text | Native | 638 | 159 | 24.9% | 138 | 86.8% | $28.29 | $3.90 | $0.59 |
| banner splash | iMessages: WA SMS Message Text | Banner | 43,529 | 14,717 | 33.8% | 12,030 | 81.7% | $0.29 | $3.52 | $0.79 |
| inter_home | iMessages: WA SMS Message Text | Interstitial | 1,003 | 443 | 44.2% | 342 | 77.2% | $4.08 | $1.40 | $0.41 |
| native_fs_2f | iMessages: WA SMS Message Text | Native | 449 | 96 | 21.4% | 68 | 70.8% | $20.23 | $1.38 | $0.57 |
| native_fs_2_2f | iMessages: WA SMS Message Text | Native | 446 | 71 | 15.9% | 45 | 63.4% | $19.90 | $0.90 | $0.52 |
| native_language_2_1 | iMessages: WA SMS Message Text | Native | 446 | 282 | 63.2% | 240 | 85.1% | $3.13 | $0.75 | $0.13 |
| native_fs_splash_2 | iMessages: WA SMS Message Text | Native | 306 | 289 | 94.4% | 189 | 65.4% | $3.38 | $0.64 | $0.34 |
| native_language_2_2 | iMessages: WA SMS Message Text | Native | 375 | 213 | 56.8% | 185 | 86.9% | $2.25 | $0.42 | $0.06 |
| native_fs_2 | iMessages: WA SMS Message Text | Native | 212 | 197 | 92.9% | 97 | 49.2% | $1.82 | $0.18 | $0.18 |
| inter_themes_applied_2f | iMessages: WA SMS Message Text | Interstitial | 84 | 8 | 9.5% | 7 | 87.5% | $11.55 | $0.08 | $0.01 |
| reward_feature_2f | iMessages: WA SMS Message Text | Rewarded | 19 | 4 | 21.1% | 4 | 100.0% | $16.58 | $0.07 | $0.00 |
| reward_feature | iMessages: WA SMS Message Text | Rewarded | 8 | 8 | 100.0% | 8 | 100.0% | $6.14 | $0.05 | $0.00 |
| inter_themes_applied | iMessages: WA SMS Message Text | Interstitial | 58 | 36 | 62.1% | 31 | 86.1% | $1.15 | $0.04 | $0.01 |
| native_get_theme | iMessages: WA SMS Message Text | Native | 132 | 132 | 100.0% | 90 | 68.2% | $0.35 | $0.03 | $0.01 |
| native_unlock_theme | iMessages: WA SMS Message Text | Native | 39 | 39 | 100.0% | 24 | 61.5% | $0.59 | $0.01 | $0.01 |
Format Mix & Yield Analysis
Analyse with AI (3/3)| Format ⇅ | Revenue ↓ | Share ⇅ | eCPM ⇅ | Fill% ⇅ | Show% ⇅ |
|---|---|---|---|---|---|
| Interstitial | 47.5% | $10.00 | 34.9% | 83.5% | |
| Native | 43.8% | $3.27 | 47.9% | 85.7% | |
| App Open | 8.1% | $8.96 | 62.4% | 34.9% | |
| Banner | 0.6% | $0.29 | 33.8% | 81.7% | |
| Rewarded | 0.0% | $9.62 | 44.4% | 100.0% |
Revenue by Format
Mediation Waterfall Effectiveness
Analyse with AI (3/3)| Ad Source ⇅ | Revenue ↓ | Share ⇅ | eCPM ⇅ | Fill% ⇅ | Impr. ⇅ | Efficiency ⇅ |
|---|---|---|---|---|---|---|
| AdMob Network | 100.0% | $4.74 | 43.7% | 123,490 | 2.0 |
Geographic Yield — By Country (AdMob)
Analyse with AI (3/3)| Country ⇅ | Tier ⇅ | Revenue ↓ | Impr. ⇅ | eCPM ⇅ | Clicks ⇅ |
|---|---|---|---|---|---|
| US United States | Tier 1 | 4,979 | $54.97 | 1,036 | |
| MX Mexico | Tier 2 | 10,361 | $3.17 | 1,428 | |
| BR Brazil | Tier 2 | 7,165 | $3.26 | 1,126 | |
| CO Colombia | Tier 3 | 6,150 | $2.84 | 962 | |
| AR Argentina | Tier 3 | 5,474 | $2.74 | 831 | |
| PE Peru | Tier 2 | 4,050 | $3.68 | 716 | |
| CA Canada | Tier 1 | 241 | $42.18 | 36 | |
| GB United Kingdom | Tier 1 | 739 | $12.78 | 111 | |
| VE Venezuela | Tier 3 | 8,201 | $1.14 | 1,674 | |
| EC Ecuador | Tier 3 | 5,187 | $1.73 | 1,026 | |
| NG Nigeria | Tier 2 | 2,700 | $3.30 | 414 | |
| ZA South Africa | Tier 2 | 2,490 | $3.28 | 415 | |
| DE Germany | Tier 1 | 696 | $10.57 | 98 | |
| GT Guatemala | Tier 3 | 4,443 | $1.62 | 753 | |
| ES Spain | Tier 2 | 1,504 | $4.69 | 207 | |
| CL Chile | Tier 2 | 1,786 | $3.65 | 248 | |
| CR Costa Rica | Tier 2 | 1,516 | $3.99 | 287 | |
| FR France | Tier 1 | 612 | $9.65 | 81 | |
| DO Dominican Republic | Tier 3 | 2,504 | $2.26 | 516 | |
| ID Indonesia | Tier 3 | 2,986 | $1.73 | 492 | |
| IN India | Tier 3 | 5,559 | $0.91 | 945 | |
| AU Australia | Tier 1 | 171 | $29.46 | 35 | |
| PA Panama | Tier 3 | 2,005 | $2.42 | 340 | |
| EG Egypt | Tier 3 | 4,328 | $1.07 | 929 | |
| MY Malaysia | Tier 2 | 1,015 | $4.37 | 175 | |
| BE Belgium | Tier 1 | 318 | $12.36 | 42 | |
| PY Paraguay | Tier 3 | 1,845 | $1.90 | 384 | |
| SV El Salvador | Tier 3 | 1,508 | $2.08 | 276 | |
| MA Morocco | Tier 3 | 2,393 | $1.14 | 510 | |
| BO Bolivia | Tier 3 | 2,491 | $1.09 | 479 | |
| TR Türkiye | Tier 2 | 818 | $3.17 | 136 | |
| AE United Arab Emirates | Tier 1 | 204 | $11.58 | 32 | |
| HN Honduras | Tier 3 | 1,660 | $1.35 | 328 | |
| IT Italy | Tier 2 | 443 | $4.87 | 67 | |
| PR Puerto Rico | Tier 2 | 365 | $5.52 | 65 | |
| PT Portugal | Tier 2 | 617 | $3.19 | 105 | |
| UY Uruguay | Tier 3 | 765 | $2.52 | 115 | |
| RO Romania | Tier 2 | 599 | $3.10 | 71 | |
| JP Japan | Tier 1 | 85 | $20.68 | 13 | |
| AZ Azerbaijan | Tier 3 | 1,226 | $1.37 | 229 | |
| NI Nicaragua | Tier 3 | 1,654 | $0.96 | 356 | |
| SA Saudi Arabia | Tier 2 | 330 | $4.47 | 48 | |
| NL Netherlands | Tier 1 | 184 | $7.94 | 27 | |
| PH Philippines | Tier 3 | 519 | $2.79 | 79 | |
| PL Poland | Tier 2 | 309 | $4.40 | 44 | |
| AT Austria | Tier 1 | 154 | $8.68 | 18 | |
| KZ Kazakhstan | Tier 3 | 544 | $2.41 | 99 | |
| CI Côte d'Ivoire | Tier 3 | 577 | $2.21 | 117 | |
| KE Kenya | Tier 3 | 650 | $1.86 | 144 | |
| TZ Tanzania | Tier 3 | 855 | $1.40 | 203 | |
| SG Singapore | Tier 1 | 103 | $9.91 | 8 | |
| DZ Algeria | Tier 3 | 1,490 | $0.65 | 309 | |
| IL Israel | Tier 1 | 120 | $7.59 | 18 | |
| KG Kyrgyzstan | Tier 3 | 520 | $1.60 | 77 | |
| GH Ghana | Tier 2 | 228 | $3.56 | 62 | |
| CD DR Congo | Tier 3 | 527 | $1.46 | 89 | |
| HU Hungary | Tier 2 | 162 | $4.41 | 24 | |
| PK Pakistan | Tier 3 | 762 | $0.84 | 160 | |
| TN Tunisia | Tier 3 | 466 | $1.37 | 92 | |
| JM Jamaica | Tier 3 | 282 | $2.19 | 77 | |
| CZ Czechia | Tier 2 | 151 | $4.06 | 17 | |
| AL Albania | Tier 2 | 138 | $4.33 | 20 | |
| UZ Uzbekistan | Tier 3 | 391 | $1.49 | 71 | |
| SE Sweden | Tier 1 | 53 | $10.89 | 8 | |
| UA Ukraine | Tier 2 | 118 | $4.41 | 16 | |
| MU Mauritius | Tier 3 | 202 | $2.41 | 38 | |
| ZW Zimbabwe | Tier 3 | 435 | $1.10 | 107 | |
| BD Bangladesh | Tier 3 | 580 | $0.77 | 109 | |
| SN Senegal | Tier 3 | 333 | $1.34 | 63 | |
| SK Slovakia | Tier 2 | 126 | $3.53 | 15 | |
| LK Sri Lanka | Tier 3 | 431 | $0.99 | 95 | |
| BA Bosnia and Herzegovina | Tier 2 | 76 | $5.49 | 9 | |
| CH Switzerland | Tier 1 | 27 | $14.72 | 3 | |
| AO Angola | Tier 3 | 329 | $1.19 | 89 | |
| KR South Korea | Tier 1 | 39 | $9.96 | 4 | |
| BG Bulgaria | Tier 2 | 112 | $3.45 | 20 | |
| TH Thailand | Tier 2 | 115 | $3.22 | 17 | |
| HT Haiti | Tier 3 | 272 | $1.28 | 43 | |
| IR Iran | Tier 3 | 253 | $1.32 | 37 | |
| IQ Iraq | Tier 3 | 329 | $0.98 | 57 | |
| ZM Zambia | Tier 3 | 112 | $2.82 | 17 | |
| BF Burkina Faso | Tier 3 | 187 | $1.66 | 30 | |
| GR Greece | Tier 3 | 104 | $2.90 | 14 | |
| UG Uganda | Tier 3 | 241 | $1.25 | 69 | |
| MZ Mozambique | Tier 3 | 267 | $1.12 | 65 | |
| MD Moldova | Tier 2 | 98 | $3.00 | 4 | |
| QA Qatar | Tier 2 | 51 | $5.63 | 9 | |
| HK Hong Kong | Tier 1 | 27 | $10.45 | 2 | |
| BH Bahrain | Tier 1 | 36 | $7.65 | 2 | |
| GA Gabon | Tier 3 | 211 | $1.26 | 35 | |
| NZ New Zealand | Tier 1 | 27 | $9.59 | 2 | |
| BY Belarus | Tier 3 | 112 | $2.28 | 22 | |
| LY Libya | Tier 3 | 227 | $1.11 | 35 | |
| NO Norway | Tier 1 | 16 | $15.32 | 1 | |
| TG Togo | Tier 3 | 173 | $1.41 | 66 | |
| IE Ireland | Tier 2 | 37 | $6.56 | 2 | |
| RS Serbia | Tier 2 | 71 | $3.31 | 11 | |
| TW Taiwan | Tier 1 | 24 | $9.45 | 1 | |
| GP Guadeloupe | Tier 3 | 83 | $2.56 | 15 | |
| SY Syria | Tier 3 | 325 | $0.65 | 59 | |
| FI Finland | Tier 2 | 32 | $6.57 | 4 | |
| KW Kuwait | Tier 1 | 21 | $9.70 | 5 | |
| NA Namibia | Tier 3 | 102 | $1.97 | 24 | |
| KH Cambodia | Tier 3 | 119 | $1.65 | 22 | |
| OM Oman | Tier 3 | 96 | $2.04 | 14 | |
| HR Croatia | Tier 3 | 70 | $2.79 | 9 | |
| LT Lithuania | Tier 2 | 48 | $4.05 | 7 | |
| GE Georgia | Tier 3 | 87 | $2.11 | 20 | |
| JO Jordan | Tier 3 | 139 | $1.31 | 25 | |
| SR Suriname | Tier 3 | 124 | $1.44 | 22 | |
| BN Brunei | Tier 2 | 57 | $3.05 | 3 | |
| MN Mongolia | Tier 3 | 167 | $1.03 | 26 | |
| TT Trinidad and Tobago | Tier 3 | 101 | $1.66 | 16 | |
| SD Sudan | Tier 3 | 236 | $0.70 | 41 | |
| SI Slovenia | Tier 2 | 32 | $5.05 | 5 | |
| LB Lebanon | Tier 3 | 137 | $1.11 | 27 | |
| GY Guyana | Tier 3 | 138 | $1.09 | 20 | |
| CM Cameroon | Tier 3 | 81 | $1.78 | 19 | |
| ML Mali | Tier 3 | 110 | $1.29 | 23 | |
| MG Madagascar | Tier 3 | 103 | $1.35 | 20 | |
| DK Denmark | Tier 1 | 12 | $11.52 | 4 | |
| CG Congo | Tier 3 | 100 | $1.36 | 25 | |
| PS Palestine | Tier 3 | 84 | $1.36 | 22 | |
| SO Somalia | Tier 3 | 139 | $0.75 | 41 | |
| PF French Polynesia | Tier 3 | 34 | $2.90 | 10 | |
| MR Mauritania | Tier 3 | 67 | $1.33 | 12 | |
| BW Botswana | Tier 3 | 82 | $0.99 | 15 | |
| AM Armenia | Tier 3 | 72 | $1.10 | 11 | |
| ET Ethiopia | Tier 3 | 59 | $1.33 | 12 | |
| EE Estonia | Tier 3 | 31 | $2.45 | 1 | |
| MW Malawi | Tier 3 | 59 | $1.28 | 13 | |
| MK North Macedonia | Tier 2 | 24 | $3.08 | 4 | |
| KN Saint Kitts and Nevis | Tier 3 | 34 | $2.13 | 7 | |
| LA Laos | Tier 3 | 69 | $0.91 | 15 | |
| NP Nepal | Tier 3 | 82 | $0.75 | 28 | |
| MT Malta | Tier 2 | 11 | $5.35 | 4 | |
| CY Cyprus | Tier 3 | 30 | $1.89 | 7 | |
| GF French Guiana | Tier 3 | 20 | $2.76 | 6 | |
| LS Lesotho | Tier 3 | 34 | $1.30 | 4 | |
| LR Liberia | Tier 3 | 40 | $1.06 | 1 | |
| TJ Tajikistan | Tier 3 | 36 | $1.17 | 7 | |
| LU Luxembourg | Tier 2 | 9 | $4.61 | 1 | |
| GW Guinea-Bissau | Tier 3 | 36 | $1.09 | 5 | |
| AF Afghanistan | Tier 3 | 79 | $0.49 | 32 | |
| MV Maldives | Tier 3 | 18 | $1.98 | 4 | |
| TD Chad | Tier 3 | 20 | $1.72 | 6 | |
| AW Aruba | Tier 2 | 8 | $3.94 | 1 | |
| ST Sao Tome and Principe | Tier 3 | 30 | $1.04 | 12 | |
| NE Niger | Tier 3 | 48 | $0.61 | 20 | |
| XK Kosovo | Tier 3 | 23 | $1.27 | 3 | |
| GN Guinea | Tier 3 | 52 | $0.54 | 6 | |
| LV Latvia | Tier 2 | 9 | $3.01 | 1 | |
| DM Dominica | Tier 3 | 11 | $2.14 | 1 | |
| GQ Equatorial Guinea | Tier 3 | 56 | $0.41 | 12 | |
| CU Cuba | Tier 3 | 31 | $0.72 | 5 | |
| CN China | Tier 2 | 6 | $3.51 | 0 | |
| KY Cayman Islands | Tier 2 | 4 | $4.54 | 2 | |
| RW Rwanda | Tier 3 | 35 | $0.50 | 8 | |
| MM Myanmar | Tier 3 | 26 | $0.67 | 3 | |
| VC Saint Vincent and the Grenadines | Tier 3 | 8 | $2.18 | 2 | |
| MQ Martinique | Tier 3 | 28 | $0.62 | 4 | |
| GM Gambia | Tier 3 | 20 | $0.85 | 1 | |
| GD Grenada | Tier 2 | 3 | $5.61 | 0 | |
| SL Sierra Leone | Tier 3 | 35 | $0.46 | 6 | |
| BJ Benin | Tier 3 | 24 | $0.62 | 6 | |
| SZ Eswatini | Tier 3 | 27 | $0.51 | 13 | |
| SC Seychelles | Tier 3 | 24 | $0.56 | 2 | |
| YT Mayotte | Tier 3 | 31 | $0.42 | 7 | |
| NC New Caledonia | Tier 1 | 1 | $10.81 | 0 | |
| GL Greenland | Tier 3 | 4 | $2.49 | 1 | |
| TL Timor-Leste | Tier 3 | 22 | $0.43 | 11 | |
| LC Saint Lucia | Tier 3 | 7 | $1.33 | 1 | |
| RE Réunion | Tier 3 | 6 | $1.24 | 4 | |
| TC Turks and Caicos Islands | Tier 3 | 8 | $0.64 | 1 | |
| KM Comoros | Tier 3 | 7 | $0.70 | 2 | |
| BT Bhutan | Tier 3 | 13 | $0.33 | 2 | |
| BB Barbados | Tier 3 | 6 | $0.66 | 1 | |
| WS Samoa | Tier 3 | 1 | $2.31 | 0 | |
| DJ Djibouti | Tier 3 | 2 | $0.71 | 0 | |
| CF Central African Republic | Tier 3 | 2 | $0.59 | 6 | |
| YE Yemen | Tier 3 | 4 | $0.19 | 0 | |
| BZ Belize | Tier 3 | 4 | $0.19 | 0 | |
| PG Papua New Guinea | Tier 3 | 2 | $0.37 | 0 | |
| CV Cape Verde | Tier 3 | 4 | $0.18 | 2 | |
| TM Turkmenistan | Tier 3 | 1 | $0.70 | 1 | |
| SS South Sudan | Tier 3 | 1 | $0.58 | 0 | |
| BI Burundi | Tier 3 | 1 | $0.24 | 0 | |
| EH Western Sahara | Tier 3 | 0 | — | 0 | |
| RU Russia | Tier 3 | 0 | — | 0 | |
| VN Vietnam | Tier 3 | 0 | — | 0 |